The Race for the Electric Pickup

By: Jane Chypurna   |   04 Nov 2019
Electric Pickup

The race is on. . . With a new market for electric pickups, and manufacturers, both new and established, are rushing to become the leader in the EV segment.

Ford and GM confirmed earlier this year that they both have electrified pickups in development for the upcoming model year. Rivian and Bollinger have already revealed their new lines of battery-powered trucks and will soon be joined by Tesla.

Ford – Electric & Hybrid F150

In the spring of 2019, Ford announced they would invest $500 million in Rivian (details on Rivian below), an electric-car start-up that is widely seen as a potential rival to Tesla. It appears Ford is counting on the partnership to accelerate it’s efforts with the expansion in to electric vehicles.


A battery-electric version of the classic F-150 has been confirmed by president Jim Farley – however, the next-generation F-150 is due to arrive before an electric model. Details about the Ford EV will be released as they come, but for now, we can expect hybrid trucks in 2020 with electrics undoubtedly close behind.


Source: Ford Motor Company



Rivian – R1T Truck

Rivian’s new electric truck, branded as a vehicle for adventure, combines function and utility to produce a unique driver experience. With a range of up to 400 miles, a quad-motor AWD system for on- and off-road control, up to 750 HP, and a wading depth of over 3 feet, the R1T isn’t playing around. The truck has three different compartments for storage (the front, the back, and a cross-sectional gear tunnel) and can tow up to 11,000lbs – ensuring that nothing will ever need to be left at home. Rivian also boasts a 50% charge time in 30 minutes, which can be seen through the charge light indicator on the front of the truck.  The R1T electric truck’s production date is currently set to the end of 2020, and Rivian is already taking preorders. It’s estimated to be starting at $69,000 USD. 


Image result for rivian truck



Atlis – XT Pickup Truck 

Atlis is working to change both what cars we drive, and how we own them. Assembled in the USA, the new XT Truck allows for owner customization according to use and preferences. Choose from a driving range of 300-500 miles, a trailer hitch towing capability of 6,000-17,000lbs, and standard or off-road long travel suspension options. The truck itself can go from 0-60 MPH in 5 seconds, and is able to reach a top speed of 120 MPH. With only 15 minutes of total charge time and an advanced regenerative braking system, Atlis is seeking a completely new experience for truck owners. Uniquely, conventional wing mirrors will be replaced by driving assistance cameras, in line with advancements toward autonomous driving. 

The XT Pickup Truck is available to be reserved now, and it said to be coming in 2020. Direct purchase will be starting at $45,000; however, Atlis is introducing a “subscriber club” service in which users can choose to pay $700 a month in order to enjoy an easily budgeted monthly payment. 

Image result for atlis xt pickup truck



Bollinger – B2

Privately funded by Robert Bollinger, the B2 is all wheel drive, all aluminum, and jam-packed with carefully considered features. It may have an old-fashioned and boxy build, but it also has a 200-mile range, 614 HP, a carrying capacity of 16-foot cargo, a towing capacity of 7,500lbs, and 15 inches of ground clearance. With removable doors, roof panels, rear seats, as well as the ability to take out the windshield, the B2 is clearly designed with driver customization in mind. 

It’s available for reservation now, and Bollinger is looking to have the truck produced by the end of 2020. There has not been an announcement of the price yet. 


The market for electric pickup trucks is quickly evolving, and it appears all the major automakers are rushing to develop their vehicles to meet demand as it grows in the coming years.

Contact us at 1-877-479-1388 or fill out the form below to learn more about lease or rental options for your business. Zeemac has a wide array of work-ready vehicles, and an expert team that provides fleet management services for a large variety of industries.





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