How Effective is Vehicle Branding?

By: Caitlin Jones   |   04 Sep 2019
Zeemac Branded Vehicle

What is vehicle branding?

Vehicle branding refers to any graphic on your vehicle that promotes your business, regardless of whether it is a small logo sticker or a full-size wrap. Methods of branding differ by company; it can vary based on vehicle type, marketing strategy, target audience, and designated budget. The act of branding your fleet transforms your vehicles into valuable marketing investments, as well as 24/7 advertising platforms. 

 

Is vehicle branding cost-effective?

Research by 3M finds not only is it cost-effective – vehicle branding gives more impressions per dollar than other advertisements, like television or radio. Unlike these media forms, vehicle graphics have no specific advertising timeframe, nor do they suffer from periods of inactivity. According to a study by the Outdoor Advertising Association of America (OAAA), cost of advertisement runs roughly $25.00 per thousand impressions for a television advertisement. Meanwhile, a vehicle wraps cost around $0.77 per thousand impressions, and a fleet graphic only $0.48! Considering this cost-per-impression ratio, vehicle advertising stands out as one of the most cost-effective advertising tools. 

 

Does vehicle branding increase engagement?

By marketing to a larger percentage of the population through the 24/7 advertising potential of a vehicle wrap, target audiences are more easily – and successfully – reached. A study by the American Trucking Association found that 96% of respondents noticed truck side advertisements, which is a crucial statistic in increasing brand awareness and recognition. 

Cox Communications estimates that one single wrapped vehicle could gain anywhere from 30,000 to 80,000 mobile impressions per day, depending on the vehicle location. With the increased reach potential, vehicle advertising is able to consistently garner impressions from target audiences. 

Therefore, attracting new consumers through the use of an advertising campaign will lead to a direct return on investment. 

 

Why is vehicle branding important? 

Regardless of your budget and target audience, branding your vehicle or fleet allows for an infinite amount of impressions and engagements with potential customers. A branded vehicle is directly representative of a company itself, and can therefore influence how a business is portrayed. Considering the amount of time spent both in and around automobiles in today’s fast-paced society, the advertising potential of a branded vehicle is endless – endlessly effective!

 

Did you know? 

Zeemac can build vehicle decals, full wraps, and any other additional outfitting into the lease rate of the vehicle.  We’ll arrange everything for you, so the vehicle can arrive to you branded, fully equipped and work-ready. Whether you already have a preferred partner or are just considering a decal/wrap package for your business, we can help!

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